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PRSA Central California Chapter The Central California Chapter of the Public Relations Society of America (PRSA) serves the Central California counties of Fresno, Kern, Kings, Madera, Mariposa, Merced and Tulare, as well as individual practitioners in the counties of Stanislaus, San Luis Obispo, and Santa Cruz. The chapter is governed by a volunteer, elected, board of directors representing our many communities and types of members. Central California Chapter is part of the PRSA North Pacific District.

President's Message from Lanny Larson

It’s a privilege to be president of the Central California chapter of the Public Relations Society of America because of its tradition of service to members and connection with the PR practitioners of tomorrow.

Here’s what’s happening:


*  We present practice-relevant workshops and other events offering high-quality, low-cost local training to our members, prospective members and students.


*  We provide the Fresno State and Cal State Bakersfield PRSSA chapters mentoring and other support, guiding students toward PR careers.


*  We are committed to the ethical conduct of our members and others in public relations regionally, providing an annual program amplifying PRSA’s Code of Ethics.


*  Our members network with agencies, institutions and other organizations to share up-to-the-minute info on employment opportunities, especially in our Central California region.


* Our Image Awards recognize excellence in public relations practice -- the only program locally where entries are judged by other PRSA chapters, who apply PRSA guidelines and provide critiques from which we can learn.


*  Our members are instantly available, experienced resources should members need help on anything from wordsmithing to strategizing.


We hope anyone who plays a public relations, marketing or communications role in a business, community benefit organization, government agency or as a free-lancer, will consider membership.

We invite questions or comments, please contact me at

Follow PRSA Central California on:

Join PRSA on Facebook!


~ Become an APR. Contact Brenda today!


~ Become a member today! Contact Jill.


~ Interns and Ethics


~ Meet Central California's first Fellow, Judy Ganulin!  


See what's new and news in our January newsletter.

Call for Entries - 2014 Image Awards

Do you, your agency or your company have a PR, marketing, communications or advertising campaign which you think should be evaluated, recognized and awarded?

The Central California Image Awards honor works of distinction in the practice of public relations by professionals in public relations, communications, marketing, and advertising in California’s Central Valley. The awards cover three categories: special awards, program awards, and project awards.

Get details here.

Get the entry form here. Deadline is March 21.

Save Time! Fax or email your entry and pay for it here:



Betsy Hays, APR, Inducted into PRSA College of Fellows


The Public Relations Society of America (PRSA)’s Board of Directors has approved the recommendation of Fresno State professor, author and public relations practitioner Betsy Hays for acceptance to the organization’s prestigious College of Fellows.


Hays was one of 14 individuals recommended for induction.

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PRSA - Central California Honored Winners of 2013 Image Awards at Luncheon, May 10th


The Public Relations Society of America (PRSA) Central California chapter recognized the best inIMAGE AWARD HEADER public relations work performed in 2012 at its Image Awards presentation May 10 in Fresno.


Central Valley professionals working in public relations, communications, marketing and advertising were honored in 16 categories.

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Copyright 2013

PRSA Central California Chapter


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