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EVENTS AND ACTIVITIES
List current as of: Tuesday, March 09, 2010 12:33:08 PM
Engagement, Friends and ROI, Oh My! Sorting Out the Social Media Measurement Options featuring Katie Paine, CEO of KDPaine & Partners, LLC sponsored in partnership with the Fresno Ad Federation
April 16, 2010 $50/PRSA & Fresno Ad Federation members ($10 off if reserved and paid by April 9) $60/Non-members $25/students
About the presentation: With the increasing importance of social media, there's a whole new dimension that needs to be measured. Many of the old rules still apply, but the old tools don't always work in today’s environment.. This workshop will outline the basic forms that new media measurement takes, and then will provide details of the tools and techniques you need to put a measurement program in place.
About the Speaker: Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the Data-Driven Communicators Guide to Measuring Success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her organizations better understand their relationships with their constituencies.
Image Awards June 4, 2010 11:30 a.m. Pardini's Catering Look for the Call for Entries soon!
Twist on Traditional Media Roundtable Featuring ethnic media June 15, 2010 noon - 1:30 p.m. $15 students, $25 members, $35 non-members
Public Relations for Community Benefit Organizations August 19, 2010 noon - 1:30 p.m. $15 students, $25 members, $35 non-members
Ethics in Public Service September 16, 2010 noon - 1:30 p.m. $15 students, $25 members, $35 non-members
Crisis Communication: The Story within the Story November 18, 2010 noon - 1:30 p.m. $15 students, $25 members, $35 non-members
Holiday Social December 2, 2010 5 - 7 p.m. |
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